UK Media Services • FMCG Home Delivery Format Summary
Home Delivery Media allows FMCG advertisers to broadcast their message on a regional or a national basis using high definition banners on the Sainsbury's home delivery fleet. The ever-growing fleet covers 90% of UK postcodes and is on the road from 9am to 10.30pm every day. Home Delivery Media is a broadcast medium with proven ROI that reaches people where they live - where advertising is limited. Research shows that HDM is particularly effective at reaching ABC1 housewives with children.
In addition to providing incremental coverage, the presence on Sainsbury's home delivery vans provides advertisers with the endorsement of one of the UK's leading supermarkets. The medium can also be used in conjunction with sampling. 100,000 samples per week can be delivered cost-effectively to households for product trial - perfect for new product launches.
For more information, please download our media pack and if there's anything further you need, please don't hesitate to get in touch.
