Choosing your platform...
Truck media can play a variety of roles in a company's communication strategy. Different formats present different opportunities.
96 Sheet Truck-side
Big and bold - 96 sheet truck sides can really make a statement. Not only do they rate highly as a high impact format, they also have the ability to connect urban campaigns and ensure that a huge, mobile audience is not neglected. Because they are the same size as a traditional 96 sheet they are simple to design and easy to incorporate into a media plan.
Urban 48 Sheet
Urban 48 sheets delivering to some of the UK's biggest high street chains including Boots and WH Smiths can help supplement an urban campaign and give our clients the chance to take advantage of the traditional 48 sheet format but in a slightly more unusual way. Campaigns can be bought on a regional or nationwide basis.
Motorway Square™
In Your Space's Motorway Square™ is great for building good coverage. A head-on panel offering an average dwell time of 23 seconds is the perfect way to increase the reach of a traditional roadside campaign.
Fully Wrapped
The Motorway Square™ format is often utilised in combination with either the 96 or 48 sheet truckside panels to create a fully wrapped vehicle that achieves maximum coverage and impact.