Shark Watch

Campaign Testimonial

     This is what Stephen Edwards - one of the Shark Spotters- said about the High Reach Billboard campaign;
"Saw Two Yesterday, both on m6 one going southbound another going northbound, but didn't know what was going on till i had got to my destination, then another going north bound today but didn't get to my phone or camera in time, .. such luck i have ! but still love the idea keeps me entertained on my long journeys!"

Shark Watch is not only a success because it communicated to a vast captive audience in an uncluttered environment, it also fulfilled 3 classical requirements for high impact in advertising; it presented the millions of motorists on the UK’s highways with a new concept, the creative execution is interesting and stimulating, and the option to win O2 tickets together with the novelty of the "truck advertising" campaign made shark watch of personal significance to respondents.

It is this last point about the personal significance of advertising that makes the impact of real brand campaigns of personal significance to the millions constituting our audience achieve much greater impact than that achieved by Shark Watch- impact that is maximised by utilising the creative potential of the medium.      

Ahmed Mansour, Marketing Manager
In Your Space Ltd.