BP Wild Bean Cafe

Campaign Testimonial

     Vehicles delivering to high street locations were selected. The fleets chosen to carry the campaign were both major high street names – Boots and WH Smith. The campaign, created by Ogilvy, is carrying a different creative on each side of the truck The slogan ‘drivers do not have access to the muffins’ was placed on the nearside of the vehicle to catch the eye of people on the street, whilst photos of wild bean’s baguettes and paninis were used on the offside of the vehicle to target hungry drivers.      

Jonathan Bramley, Managing Director
In Your Space